Your mood board = visually supportive content.
Your contract = source of detailed requirements.Leave the in-depth details to the contract, where you outline the legally binding characteristics and requirements for the partnership - things like a shot list, certain words they can or cannot use, or a timeline.Īnother reason to keep your mood board simple: you avoid including anything that is conflicting with what’s in the contract. Making this distinction will not only help you create the best mood board for your brand, but also takes pressure off of you to incorporate every detail. Keep it simple and not too literal, as detail is meant for the contract. If your brand leans toward tropical colors or the outdoors, bring in a nature image. If you’re looking for a minimalist aesthetic, include something with simple, clean lines and no clutter. It’s all about high-level inspiration for the feeling you want to capture in their content. This creative display is used only to reiterate some of the general themes and overall objectives in the contract, rather than giving the influencer two separate long written documents. One important thing to remember here: the mood board is not the time to provide the influencer with detailed requirements or specifics. Some brands have more detailed ones than others, but every mood board can incorporate a compilation of images, text, direct links, textures and colors - any visuals or examples that inspire the influencer toward your goals. WHAT TO INCLUDEĮvery mood board is different, especially since they change from campaign to campaign. That way you ensure the partnership stays profitable both ways. In this way, mood boards act as a catalyst for total understanding and alignment and on occasion, that means shifting focus to an influencer with content closer to what you’re looking for as a brand. If an influencer is not in sync with the mood board - though this rarely happens - it opens the conversation on a whole other level, providing an opportunity to re-evaluate the fit. Keeps things on-brand, while inspiring the influencer.Puts a visual to something that can’t be described in words.Allows for questions or clarifications around theme.Eliminates friction between brand and influencer.A mood board not only helps the influencer accomplish their task, but it creates a flow of input between the brand and influencer about how the vision coincides with the influencer’s personal brand. An influencer can’t know what you’re looking for as a brand if they don’t have a visual that points to a specific aesthetic. THE PURPOSE OF A MOOD BOARDĪ mood board is essentially your brand’s style guide. Here’s everything you need to know about creating the most effective mood board to convey your vision. This gives the influencer some guidance for their content and promotes authenticity- all while leaving them creative freedom to interpret your vision and vibe in their own way. Similar to how you take a photo to your hairstylist for an idea of what you want, brands need to provide a mood board for their influencers, per campaign. T o have a successful brand-influencer partnership for a campaign, there has to be open communication about expectations and vision.
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